Senin, 27 Januari 2014

[P736.Ebook] PDF Ebook Game Theory, by Michael Maschler, Eilon Solan, Shmuel Zamir

PDF Ebook Game Theory, by Michael Maschler, Eilon Solan, Shmuel Zamir

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Game Theory, by Michael Maschler, Eilon Solan, Shmuel Zamir

Game Theory, by Michael Maschler, Eilon Solan, Shmuel Zamir



Game Theory, by Michael Maschler, Eilon Solan, Shmuel Zamir

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Game Theory, by Michael Maschler, Eilon Solan, Shmuel Zamir

Covering both noncooperative and cooperative games, this comprehensive introduction to game theory also includes some advanced chapters on auctions, games with incomplete information, games with vector payoffs, stable matchings and the bargaining set. Mathematically oriented, the book presents every theorem alongside a proof. The material is presented clearly and every concept is illustrated with concrete examples from a broad range of disciplines. With numerous exercises the book is a thorough and extensive guide to game theory from undergraduate through graduate courses in economics, mathematics, computer science, engineering and life sciences to being an authoritative reference for researchers.

  • Sales Rank: #317080 in Books
  • Published on: 2013-05-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.97" w x 7.44" l, 4.95 pounds
  • Binding: Hardcover
  • 1003 pages

Review
'This is the book for which the world has been waiting for decades: a definitive, comprehensive account of the mathematical theory of games, by three of the world's biggest experts on the subject. Rigorous yet eminently readable, deep yet comprehensible, replete with a large variety of important real-world applications, it will remain the standard reference in game theory for a very long time.' Robert Aumann, Nobel Laureate in Economics, The Hebrew University of Jerusalem

'Without any sacrifice on the depth or the clarity of the exposition, this book is amazing in its breadth of coverage of the important ideas of game theory. It covers classical game theory, including utility theory, equilibrium refinements and belief hierarchies; classical cooperative game theory, including the core, Shapley value, bargaining set and nucleolus; major applications, including social choice, auctions, matching and mechanism design; and the relevant mathematics of linear programming and fixed point theory. The comprehensive coverage combined with the depth and clarity of exposition makes it an ideal book not only to learn game theory from, but also to have on the shelves of working game theorists.' Ehud Kalai, Kellogg School of Management, Northwestern University

'The best and the most comprehensive textbook for advanced courses in Game Theory.' David Schmeidler, Ohio State University and Tel Aviv University

'There are quite a few good textbooks on game theory now, but for rigor and breadth this one stands out.' Eric S. Maskin, Nobel Laureate in Economics, Harvard University

'This textbook provides an exceptionally clear and comprehensive introduction to both cooperative and noncooperative game theory. It deftly combines a rigorous exposition of the key mathematical results with a wealth of illuminating examples drawn from a wide range of subjects. It is a tour de force.' Peyton Young, University of Oxford

'This is a wonderful introduction to game theory, written in a way that allows it to serve both as a text for a course and as a reference. While the treatment is mathematical, the mathematics is presented in quite an accessible way ... Each chapter concludes with a large set of exercises, which should appeal to a wide range of students. The book is written by leading figures in the field (unfortunately, one of the authors, Michael Maschler, passed away before the completion of the book); their broad view of the field suffuses the material.' Joe Halpern, Cornell University

About the Author
Michael Maschler was a Professor at the Einstein Institute of Mathematics and the Center for the Study of Rationality at the Hebrew University of Jerusalem, Israel. He greatly contributed to cooperative game theory and to repeated games with incomplete information.

Eilon Solan is a Professor in the School of Mathematical Sciences at Tel Aviv University, Israel. The main topic of his research is repeated games. He serves on the editorial board of several academic journals.

Shmuel Zamir is a Professor Emeritus in the Department of Statistics and the Center for the Study of Rationality at the Hebrew University of Jerusalem, Israel. The main topics of his research are games with incomplete information and auction theory. He is the editor-in-chief of the International Journal of Game Theory.

Most helpful customer reviews

24 of 26 people found the following review helpful.
Math, Science and Applied Gaming-- Best of Breed
By Let's Compare Options Preptorial
This text, over 7 years in the making (the main author sadly passed away before completion), is a 1,000 page definitive guide to game theory-- from an applied mathematical perspective. The audience is claimed to be undergrads, grads and researchers, but the math tends to the graduate level unless you've taken and done well in group theory, linear programming and linear algebra, for example, in undergrad, or via self study. There ARE numerous exercises, some undergrad level (most MBA type in applied), but the wonderful exercises pale in comparison to the more formal proofs and research value of this text.

The bib, citations and notes are a cornucopia of VERY CURRENT research in countless fields, and when the publisher's hype calls this a reference work for researchers, it is right!

Game theory used to be almost a stepchild of probability and statistics, because even deterministic games were handled stochastically (games without dice, like chess) for a long time, due to complexity and covariates. Then, zero sum concepts, cooperation vs. competition, derivative trading, dynamical systems such as the rabbit vs. coyote models, etc. gradually made mathematicians begin to think that game theory might be an important and even broader field of math.

Until Ruse and Conway! Those two geniuses, ala the Matrix, Tron, The 13th floor, Avatar, etc. began to posit (especially Conway) that math ITSELF is a SUBSET of game theory, and at its extreme, the essence of an actual unifying field theory. Conway explained this in terms that non math pros can understand-- this fine text takes those ideas (in the sense of the almost limitless applications of game theory) to a much more advanced level of math. If you read Conway (try: On Numbers and Games) you'll see right away how coordinate systems, axioms, integers, etc. can all be rule and positional elements of gaming in Conway's world-- eg. the first rule of any game is to learn the rules. The "board" can then be seen as the axioms, including in math as well as complexity theories and computing.

Many community colleges are creating courses on gaming-- some video game oriented, some more general and math oriented so students can go on in many other related fields, including even Python programming for AI. This text can supplement and generalize that approach, but is really more appropriate for a targeted game theory/math course (or a series of up to 4 courses as outlined by the authors in the intro). Since it is the first of its kind that is up to date and very complete, I'm guessing that it will change curriculum design as well as create new courses.

For example, students on an engineering, economics, math, computer science, and many other tracks could easily take this as an elective OR as a main track with a number of courses, supplemented by more advanced group theory, analysis, linear algebra, differential equations, etc. Everything from search engines to cryptography are employing techniques from this field, including quantum computing. In my opinion linear algebra is a must, as matrices, especially due to many new numeric computing methods, are growing exponentially in use in these fields. If you're new to this field, don't confuse linear algebra (which isn't necessarily linear OR algebra) with linear programming-- finding corner solutions using inequalities, etc. There are NUMEROUS mappings in GT as well as vector payoffs, and Nash theory itself requires significant linear algebra, so don't try this without it! Some topology also is included, but at advanced undergrad, not math major levels.

Even a field as "light" on the surface as game programming involves, a step deeper, inverse kinematics, physics, cellular automata, beziers, tesselation, projective geometry, quaternions, and much more. The growing breadth and depth of sims themselves (including modeling) reflects Conway's insights about the "Game of Life" (in general as well as in CA) and the ubiquitous applications of game theory. As he states, it is as diverse as math itself if you're willing to consider math one of its subsets!

Highly recommended. The writing is journal quality but not obtuse or show off. The proofs are too brief in some sections, as the authors literally cover the ENTIRE field, but they see this and give ample sources from which to glean more detail. This should be on the shelf of every mathematician as well as those dozens of applied fields to which GT is now being applied, from stock trading to econ, biology, chemistry, physics, ecology and of course human psych!

A less obvious audience might be good math readers who have tired of the 20,000 books on why we make the choices we make, and are ready for the real meat behind decision theory and utility functions, both competitive and cooperative. More than those popular sci titles, this fine volume gives an "aha" mathematically about the hundreds of games we see in front of our eyes daily, but don't necessarily recognize them as such.

This field has advanced by leaps in the last 5 years alone, and it is really great to have a timely and thorough update right now on the whole discipline. There ARE great texts today on each of the aspects, but not nearly as extensive or current. The text is not cheap, but you could spend three times this much adding up the topics with other separate texts, and still not be as current or complete. Other texts (in similar fields) over 1,000 pages are going for over $180 and more when very current, and although I certainly understand budgets, this one is worth it for the amount of work that went into it.

ONE IMPORTANT MISS: This book has nada/nothing/zero on Go! In fact, there really is very little info on non-chance combinatorial games in general, except a small section on zero sum games that also doesn't mention go. In that section the authors state that "no cooperative effort is possible in this category of games." From a utility function view, they are right since there has to be a winner and a loser, but there is a TON of cooperation possible in go-- including the choice of whether to carve out non competitive territory, or go at it tooth and nail! It's not surprising that Western mathematicians don't spend a lot of time on go, even though it is perhaps the most mathematically complex game known, and most single digit kyus like myself can beat the best computer programs available, unlike in chess. In fact, a large Western international chess meeting might have over 5,000 attendees, and you're lucky to get 400 for go in the West!

The authors state that they only cover combinatorials (zero sums) for historical reference, as their math is now so relatively simple. Not so with go! With 31 million seconds in a year and trillions of teraflops of processing per second, it would still take over 10^200 years to brute force the moves-- much longer than the current 1,000 trillion years left until the estimated end of the known universe! Tablebases for endings are similarly weak compared to chess. There isn't even a listing for "go" or "combinatorial games" in the index. Need to fill this gap? I recommend: Nowakowski (Games of No Chance (Mathematical Sciences Research Institute Publications) and Albert (Lessons in Play: An Introduction to Combinatorial Game Theory) both available resonably used from time to time.

FORMAT NOTE: Game theory books are generally written by computer scientists, economists and/or mathematicians. This text is by three mathematicians, so the rigor and math are extensive (a very good thing). That means that some of the formulas are slaughtered on e-readers. The problem with this for teachers is that the index here is very weak. Since this is from Cambridge but translated from Hebrew, there is no web support for indexing (although we are working with Cambridge to post a free e-index on their site right now for teachers, from their Adobe version). For example there is a whole chapter on Chess, and extensive examples that could at least apply to Go from a zero sum perspective, but no index mention of either-- and scanning 1,000 pages visually is, well, tough! Cambridge emailed us that they would send a free e-copy to any teacher ordering the text, but you have to deal with many layers in the UK to make this happen! We'll keep you posted.

Library Picks reviews only for the benefit of Amazon shoppers and has nothing to do with Amazon, the authors, manufacturers or publishers of the items we review. We always buy the items we review for the sake of objectivity, and although we search for gems, are not shy about trashing an item if it's a waste of time or money for Amazon shoppers. If the reviewer identifies herself, her job or her field, it is only as a point of reference to help you gauge the background and any biases.

1 of 1 people found the following review helpful.
A feast for those interested in the field.
By D.C. Wolf
This 1000+ page tome on Game Theory is a comprehensive look at game theory that will probably become one of the must-have student textbooks or references. But, if you set aside the mathematics described in detail, theorems and formulas for all of the game theories, there are also very good and varied analogies that are applicable to everyday life and across a broad set of disciplines. More is added as food for thought (if not a student, Mathematician, or scholar), within the pages and in the coursework Exercises.

The theorems and mathematical descriptions begin simply and then build upon each other. Theorems are analyzed and weighed as to their value, but also where they may fall short or are weaker than others in comparison.

There is a handy mathematical Notations description list to reference, and an Appendix with some proofs of theorems and other brief refreshers for those away from math or the field for some time.

As it is written in textbook format, the solutions to the Exercises are not available within these pages.

Not a mathematician, I cannot vouch for the accuracy of the theorems or equations.

A feast for those interested in the field.

(It's a shame Mr. Maschler passed away before realizing and celebrating the completion of this massive work.)

1 of 1 people found the following review helpful.
Must have for advanced students
By Jyotirmoy Bhattacharya
This book will very likely supersede Osborne & Rubinstein [O&R] as the leading graduate text on game theory that emphasizes conceptual and mathematical foundations rather than applications. Unlike the extremely terse O&R, Maschler, Solan and Zamir give many examples and detailed explanations. Full mathematical proofs are given for results like Kuhn's theorem for extensive games or the existence and properties of the universal belief space for games of incomplete information; results which are often only sketched in other texts.

The only weak point of this book is the lack of challenging exercises. There are exercises but they mostly require routine calculation or verification.

Also, the book covers what one might call "classical" game theory. Topics like evolution or learning are not covered. But given that the book is already almost 1,000 pages long one cannot blame the authors for drawing the line somewhere.

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[M936.Ebook] PDF Ebook Expositions of Holy Scripture: Ephesians, Epistles of St. Peter, and St. John, by Alexander MacLaren

PDF Ebook Expositions of Holy Scripture: Ephesians, Epistles of St. Peter, and St. John, by Alexander MacLaren

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Expositions of Holy Scripture: Ephesians, Epistles of St. Peter, and St. John, by Alexander MacLaren

Expositions of Holy Scripture: Ephesians, Epistles of St. Peter, and St. John, by Alexander MacLaren



Expositions of Holy Scripture: Ephesians, Epistles of St. Peter, and St. John, by Alexander MacLaren

PDF Ebook Expositions of Holy Scripture: Ephesians, Epistles of St. Peter, and St. John, by Alexander MacLaren

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Expositions of Holy Scripture: Ephesians, Epistles of St. Peter, and St. John, by Alexander MacLaren

This collection of literature attempts to compile many of the classic works that have stood the test of time and offer them at a reduced, affordable price, in an attractive volume so that everyone can enjoy them.

  • Sales Rank: #488657 in Books
  • Published on: 2015-02-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .64" w x 6.00" l, .84 pounds
  • Binding: Paperback
  • 284 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
Don't be in a rush
By TimothyL
This is a book for those who are willing to take time to read a thoughtful commentary on the epistles of Peter and John. This is not a Warren Wiersbe-type read, but a book written by a commentator from the 19th century. However that is its strength, and not a negative trait. Although I don't agree with everything he says, the vast majority is solid Orthodox Christian thinking.

Whenever looking for commentaries to read, always seek out commentators from different eras. Only then will you be able to protect yourself from "group-think."

One thing I would suggest is to highlight the Bible quotes at the beginning of each main section. Also highlight the numbers that divide each section. That way you will be able to navigate through the commentary more easily and understand the way it is organized.

MacLaren doesn't comment on every verse of the epistle, you will still be able to grow from his insights.

2 of 2 people found the following review helpful.
No Equal
By Jerry L. Ogles
As is characteristic of all of the works of MacLaren, this work is unparalleled in thoughtful analysis and devotional quality. One can always know that any study by this author will be conservative in doctrine and faithful to the Scripturesin nature.

1 of 1 people found the following review helpful.
Good expositor
By MarfieinVA
First of all I need to tell you that I use this resource more on my laptop from e-sword, my Bible program, than I do on the Kindle. But I bought it because I am teaching through I Peter to a great group of senior ladies. Maclaren was Scottish, and I don't know what they put in the water over there, but I have been very impressed with the depth in these older writers from that region. I think we've lost something- perhaps the uninterrupted time to study and pray and commune for longer periods of time. It takes time to be holy as the hymn says. He is spot on- I use him, and Tried by Fire by F. B. Meyer as my main sources for this series.

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[X877.Ebook] Download The Payson Utah Temple (Cross-stitch Pattern), by Jean D. Crowther

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The Payson Utah Temple (Cross-stitch Pattern), by Jean D. Crowther

This leaflet contains a counted cross-stitch pattern of the temple located in Payson, Utah, detailed instructions, and a black & white picture of the completed project. The design size of the temple is 103 x 96 squares.

  • Sales Rank: #5288364 in Books
  • Published on: 2015
  • Binding: Loose Leaf
  • 4 pages

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Selasa, 21 Januari 2014

[H338.Ebook] Free PDF Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD

Free PDF Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD

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Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD

Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD



Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD

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Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD

As the definitive reference for clinical chemistry, Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5th Edition offers the most current and authoritative guidance on selecting, performing, and evaluating results of new and established laboratory tests. Up-to-date encyclopedic coverage details everything you need to know, including: analytical criteria for the medical usefulness of laboratory procedures; new approaches for establishing reference ranges; variables that affect tests and results; the impact of modern analytical tools on lab management and costs; and applications of statistical methods. In addition to updated content throughout, this two-color edition also features a new chapter on hemostasis and the latest advances in molecular diagnostics.

  • Section on Molecular Diagnostics and Genetics contains nine expanded chapters that focus on emerging issues and techniques, written by experts in field, including Y.M. Dennis Lo, Rossa W.K. Chiu, Carl Wittwer, Noriko Kusukawa, Cindy Vnencak-Jones, Thomas Williams, Victor Weedn, Malek Kamoun, Howard Baum, Angela Caliendo, Aaron Bossler, Gwendolyn McMillin, and Kojo S.J. Elenitoba-Johnson.
  • Highly-respected author team includes three editors who are well known in the clinical chemistry world.
  • Reference values in the appendix give you one location for comparing and evaluating test results.
  • NEW! Two-color design throughout highlights important features, illustrations, and content for a quick reference.
  • NEW! Chapter on hemostasis provides you with all the information you need to accurately conduct this type of clinical testing.
  • NEW! Six associate editors, Ann Gronowski, W. Greg Miller, Michael Oellerich, Francois Rousseau, Mitchell Scott, and Karl Voelkerding,�lend even more expertise and insight to the reference.
  • NEW! Reorganized chapters ensure that only the most current information is included.

  • Sales Rank: #1012493 in Books
  • Brand: Brand: Saunders
  • Published on: 2011-12-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 3.10" w x 8.80" l, 9.75 pounds
  • Binding: Hardcover
  • 2256 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Incorrect Lactate Reference Interval values
By Kindle Customer
I found the discrepancies on the 2012 edition.

The Lacate Reference Interval values on the table at the back of the book are incorrect. The values have been shifted by a row, so the Venous adult at rest is showing Arterial adult at rest. Arterial adult at rest is showing CSF child upper limit.

I hope clinicians have caught the incorrect data before using it.

0 of 0 people found the following review helpful.
Tietz Textbook of Clinical Chemistry and Molecular Diagnostics a must for any clinical lab!
By TJNK
Very comprehensive text on Clinical Chemistry. A must for any MT, MLS, etc. The new section on molecular diagnostics will bring you up to date on the most recent diagnostic procedures coming out of the Molecular Biology arena.

0 of 0 people found the following review helpful.
A classic book of clinical biochemistry in a new edition
By Marcos Jose Machado
This book is for students and practitioners of clinical laboratory one classic, like the movie "Gone with the Wind " is to cinema. This new edition supports this position.

See all 6 customer reviews...

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Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD PDF
Tietz Textbook of Clinical Chemistry and Molecular Diagnostics, 5e, by Carl A. Burtis PhD, Edward R. Ashwood MD, David E. Bruns MD PDF

Jumat, 10 Januari 2014

[A761.Ebook] Free Ebook The 5 Love Languages for Men: Tools for Making a Good Relationship Great, by Gary D Chapman, Randy Southern

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The 5 Love Languages for Men: Tools for Making a Good Relationship Great, by Gary D Chapman, Randy Southern

The love she craves, the confidence you need

In a man's heart is the�desire to master what matters. It's nice to get a complement at work or on the court, but nothing beats hearing your spouse say, "You make me feel loved." If you haven’t heard that in a while, or you�feel like you’re not bringing you’re A-game relationally, this book is for you.

The 5 Love Languages� has sold 10 million copies because it is simple, practical, and effective. In this edition, Gary Chapman speaks straight to men�about the rewards of learning and speaking their wife’s love language. Touched with humor and packed with helpful illustrations and creative pointers, these pages will rouse your inner champion and empower you to master the art of love.�

“When you express your love for your wife using her primary love language, it’s like hitting the sweet spot on a baseball bat or golf club. It just feels right—and the results are impressive.” —Gary Chapman

Includes an updated version of The 5 Love Languages� personal profile.

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Kamis, 09 Januari 2014

[G567.Ebook] Ebook Free El profeta, by Kahlil Gibran

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El profeta, by Kahlil Gibran

La obra maestra de Kahlil Gibr�n es uno de los m�s queridos cl�sicos de nuestra �poca, un repositorio rico en sabidur�a y alegr�a que ha inspirado a generaciones de lectores. Con poes�a frugal y bellamente resonante, El profeta ofrece inolvidables palabras de esperanza y consolaci�n sobre los temas del nacimiento, del amor, del matrimonio, de la muerte y de los otros hitos de la vida.

Desde su publicaci�n hace m�s de setenta a�os, El profeta ha sido traducido a m�s de veinte idiomas y ha dado inspiraci�n a millones de lectores, quienes encuentran en sus palabras la expresi�n de los m�s profundos impulsos, la m�s profunda poes�a, del coraz�n humano.��Ilustrados con los dibujos m�sticos de Gibr�n--comparados por Auguste Rodin a los de William Blake--El profeta es un volumen para disfrutar y al cual volver a lo largo de la vida.

  • Sales Rank: #2020137 in Books
  • Published on: 1999-04
  • Released on: 1999-01-26
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.00" h x .30" w x 5.20" l, .29 pounds
  • Binding: Paperback
  • 114 pages

From Library Journal
Spiritual concerns are central to Hispanic life in this country, and here are some titles that could expand your collection beyond the obvious. Casteneda, here represented by a compilation of quotes from his major works, is of course ever-popular. While Yogananda's work may not seem as natural a fit, his autobiography has in fact been available in Latin America since the 1950s, where it is considered a classic of spiritual literature.
Copyright 1999 Reed Business Information, Inc.

Language Notes
Text: Spanish (translation)
Original Language: English

From the Publisher
The Prophet has long been a favorite among readers of poetry and philosophy. His literary combination of western and eastern ideals makes for the best reading that will long be remembered and repeated by all who come into contact with it.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Reynaldo A Soto
It is a classic.

0 of 0 people found the following review helpful.
Five Stars
By Ricardo A. Dominguez
Great

23 of 24 people found the following review helpful.
Arrogance and neglect in translation
By Michael R. Latcham
Before I purchased this book I would like to have known that the translator was not up to the task. El Profeta/the Prophet (Alba) is a translation of Kahil (Jalil) Gibr�n's wonderful book The Prophet. The original is not under review here but the translation. The quality of the translation, sometimes reasonable, is often not good:
Gibran often repeats a phrase and the translator has deemed it necessary to change this by changing the language for the repeat, thus disturbing the rhythm and the simplicity (Say not... Say not ... Say rather becomes No dig�as... Tampoco dig�as... Decid, sin embargo...).
Sometimes words are not even understood - longing is translated as something to do with a long time (longing equals long). This is in De las casas - ...nor shelter your longing becomes por mucho tiempo.
On one occasion a whole paragraph of the original is omitted in the translation (In De la raz�n y de la pasi�n).
Plural words (of the days and the nights) are translated in the singular (del d�a y de la noche); (the songs and the silences of night) becomes (la m�sica y el silencio de la noche).
'That which you have always known in thought' is translated as 'lo que ya sab�as desde un principio.'
'Dreams' are translated as 'fantas�a'.
In De la Alegr�a y de la tristeza, Joy and Sorrow are described in the original English as 'inseperable'. Mr. Cruz Mart�nez has translated this with 'insuperables'.
The book is peppered with triple asterisks to divide each section into subsections. Why? those subdivisions are not in the original. And the pictures are in the wrong places.
Why all this? Why treat such a wonderful book with such arrogance and superficiality? On the back of the book is written: ... las obras, con frecuencia maltradas, de Jalil Gibr�n. ...and now again.

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Selasa, 07 Januari 2014

[H200.Ebook] Get Free Ebook Kids as Customers: A Handbook of Marketing to Children, by James U. McNeal

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Kids as Customers: A Handbook of Marketing to Children, by James U. McNeal

No descriptive material is available for this title.

  • Sales Rank: #2037503 in Books
  • Color: Other
  • Brand: Brand: Lexington Books
  • Published on: 1992-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.42" h x 1.00" w x 6.33" l, 1.18 pounds
  • Binding: Hardcover
  • 272 pages
Features
  • Used Book in Good Condition

From the Back Cover
At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when "secret decoder rings" were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choose from. And, unlike their parents, foreign children frequently prefer American-made goods. McNeal provides invaluable data on foreign children's income, purchasing, and saving practices--and practical guidelines for tapping into the children's market overseas. Retailers, advertisers, product designers, and market researchers will all benefit from McNeal's extensive research and his examples of highly successful children's marketing strategies, as well as some that were total failures. Kids as Customers presents the practical advice and hands-on techniques any business needs to succeed in the fast-growing children's marketplace.

About the Author
Dr Kara Chan is associate professor at the Department of Communication Studies, Hong Kong Baptist University.

Prof. James U. McNeal is Visiting Professor at Guanghua School of Management, Peking University, China where he teaches a course in children consumer behavior. He is author of over 50 articles on the subject, and three books: "Children as Consumers: Insights and Implications"; "Kids as Customers: A Handbook of Marketing to Children"; and "The Kids Market: Myths and Realities,"

Most helpful customer reviews

0 of 0 people found the following review helpful.
The reviewer of October 25, 1999 is probably right.
By Goggle-Eyed Slewfoot
The author pays occasional lip service to the eithical considerations of marketing to children. At first, I was going to gather up all those quotes and use them as a rebuttal to the reviewer of October 25, 1999.

But then, on page 189, I read "Needs are not for products; products are for needs." In this one disclaimer, McNeal is absolving himself for selling comic books which could be read in ten minutes, colorful toys which lose every child's attention in five minutes, addicting electronic games, and junk food.

The statement would be objectionable even if the word "desires" were substituted for "needs." Children had no desire for designer jeans or hundred-dollar tennis shoes before they were invented by the market.

On the whole, it is an interesting book, but I am a little disappointed. I wanted to learn about the psychological ploys used in baiting children, but I learned very little about that.

1 of 7 people found the following review helpful.
Coming Soon! The Kids Market: Myths and Realities
By A Customer
The newest book from James McNeal answers important questions about the kids market, including: When do children become consumers? Do kids really save more than their parents? How much money does the average kid have and where does it come from? Why are the numbers six and seven more effective at getting kids' attention than other numbers? What do children say is their favorite fast food? How do children in other countries spend their time and discretionary income? Find answers to these and other important questions from the expert on marketing to kids. Pehaps the book's finest feature is the information contained in dozens of actual drawings done by children from the U.S. and abroad. It's amazing how much you can learn from these illustrations when you have a seasoned expert to point out their most interesting elements and share his wisdom on the topics at hand.

9 of 18 people found the following review helpful.
Fabulous research!
By A Customer
This book provides valuable insight into maximizing profit from your 4-12 year-old target market - it has been very helpful in developing promotional material for my large corporate firm. With this valuable research I helped my firm pull in larger profits, leaving minds of society's youth in my wake - including the minds of my own children. But that's okay: I make it up to them by buying them whatever they want. Of course, I'm sure they will want the usual - a trip to the new Disney movie and dinner afterwards at McDonald's. It's baffling yet convenient how they always want the same thing! I recommend this book to any father with sound, capitalistic priorities.

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Sabtu, 04 Januari 2014

[O238.Ebook] Ebook Past Due (The Thomas Clipper Mysteries Book 1), by Richard Stockford

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Past Due (The Thomas Clipper Mysteries Book 1), by Richard Stockford

The year is 1937. The infamous Edgewink gang, three of Boston's most ruthless criminals, travels to Bangor, Maine in search of a quiet place to rest and split their loot. Instead, they find ambush and death, and they and the treasure they had amassed--now lost, if it ever existed--become the stuff of local legend.

Seventy-five years later, a string of murders rocks the relatively quiet city. Why are people suddenly dying, and how does the local gangster legend tie in? Detective Lieutenant Thomas Clipper must look to the pages of history to solve a thoroughly modern crime.

  • Sales Rank: #895037 in eBooks
  • Published on: 2015-05-11
  • Released on: 2015-05-11
  • Format: Kindle eBook

About the Author
Richard Stockford is a Maine native with a love of history and literature. A retired Chief of the Bangor (Maine) Police Department, he spends his time writing, and crafting handmade custom knives.

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3 of 3 people found the following review helpful.
Past Due is a good old-fashioned cops and robbers story with everything you need ...
By Michael M.
Past Due is a good old-fashioned cops and robbers story with everything you need in a great story -good guys, bad guys, explosions, beautiful women, murder, mystery, jewels, secrets, romance and of course, the hero. Past Due is story that starts back in the 1930s with the bad guys wandering into the sleepy little town of Bangor, Maine. The story continues to unravel over the decades into modern times, with the secret and all the mystery that continues to surround it.

The author, Dick Stockford tells the story from the unique perspective of a police detective trying to solve a decades old mystery. The author, Dick Stockford, in fact, rose through the Bangor police department ranks from detective to Chief of Police and is able to tell this story, much of which is based on local historical fact, in a way that captivates his audience throughout the entire story. Well done and I highly recommend this excellent book for anyone looking to read a good old fashioned cops and robbers thriller.

3 of 3 people found the following review helpful.
A great mystery book
By Michael Omer
Past Due is a fantastic mystery book, especially if, like me, you enjoy the inner workings of the police force. The efforts of Thomas Clipper and his detectives in solving the murders taking place in Bangor are described in remarkable detail, and yet they are engaging, and keep the reader on his toes. The characters in this book are colorful and interesting, including a few endearing side characters which make this book really stand out, such as a hidden poet cop, or an obsessive failing FBI agent. Thomas Clipper himself is one of my favorite characters.

A great mystery book. If you like writers like Ed McBain or Donald Harstad, don't pass this book up.

2 of 2 people found the following review helpful.
Excellent!
By DrKelleyP
Past Due has something for everyone! A 1937 jewel heist. a modern day mystery, and a memorable character in Detective Lieutenant Thomas Clipper. The historical context and intriguing story line will leave you wanting more.

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Kamis, 02 Januari 2014

[W206.Ebook] Ebook Free The American Experiment: A History of the United States, Volume 1: To 1877, by Steven M. Gillon, Cathy D. Matson

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The American Experiment: A History of the United States, Volume 1: To 1877, by Steven M. Gillon, Cathy D. Matson

Approaching the American history survey course in an innovative way, this mid-length text features a more expansive definition of political history that includes all forms of politics, not just electoral politics, while simultaneously incorporating cultural history. With the specific aim of expanding history beyond elite actors, The American Experiment emphasizes everyday work, family life, customs, and objects of cultural history to address its four themes: the role of government, American identity, the broad concept of "culture," and America and the world. The Third Edition features an enhanced thematic approach that helps students understand America's development as an experiment in politics, culture, and identity, within a global context.

  • Sales Rank: #175960 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2008-10-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 6.40" w x 9.00" l, 2.00 pounds
  • Binding: Paperback
  • 656 pages
Features
  • Used Book in Good Condition

About the Author
Steve Gillon received his Ph.D. from Brown University. He has taught American cultural and political history at Brown, Yale, and Oxford. While a Professor at Yale, he was awarded the DeVane medal, a teaching award conferred each year by graduating seniors. He currently serves as Dean of the Honors College at the University of Oklahoma, and is Resident Historian at the History Channel. Dr. Gillon's books include THE DEMOCRAT'S DILEMMA: WALTER F. MONDALE AND THE LIBERAL LEGACY and "THAT'S NOT WHAT WE MEANT TO DO": REFORM AND ITS UNINTENDED CONSEQUENCES IN TWENTIETH-CENTURY AMERICA. His most recent book is THE PACT: BILL CLINTON, NEWT GINGRICH, AND THE RIVALRY THAT DEFINED A GENERATION.

Cathy D. Matson specializes in the economic culture and thought of the Atlantic World from 1500-1800. She received her Ph.D. from Columbia University, and is currently Professor of History at the University of Delaware and Director of the Program in Early American Economy and Society at the Library Company of Philadelphia. Her publications include A UNION OF INTERESTS: ECONOMIC AND POLITICAL THOUGHT IN REVOLUTIONARY AMERICA and MERCHANTS AND EMPIRE: COMMERCE IN COLONIAL NEW YORK. She is currently at work on a study comparing the economic and cultural development of the Hudson and Delaware Valleys.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good Book
By Snoda
Very informative but the writing is a bit dull. I know its a history book but I really like history and the way the chapters were structured was kind of a bore.

0 of 0 people found the following review helpful.
solid, informative, and balanced
By jamespatrick18
We were assigned this book last semester in my American history survery classes. It is actually a pretty good read, at least as far as textbooks go. It is well-written and insightful. The authors cover all of the major topics. Since I like politics, I was glad that the emphasis is more on political history then on social history. There was no clear ideological bias. Our teacher asked us to speculate about whether we thought the authors were liberal or conservative, or something esle. But its hard to tell from the coverage in the book. Its pretty balanced, and the authors don't seem to have a political axe to grind. The chapters on the Cold War, McCarthyism, 1960s, Vietnam, and the 1970s were especially strong.

0 of 3 people found the following review helpful.
Major Problems in American History Volume 2
By Carole Ferrell
Book came timely in condition described and seller was accomodating with an address changed after purchase was made.

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[F299.Ebook] PDF Download Telecommunications. A Bridge to the 21st Century, by Meheroo Jussawalla, Jussawalla, E. Jussawalla

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Telecommunications. A Bridge to the 21st Century, by Meheroo Jussawalla, Jussawalla, E. Jussawalla

Hardbound. Global changes in policy and technology in the telecommunications industry in the 1990s are described and analysed in this volume, showing how this industry creates a bridge for society's transition to the next century. Dynamic innovations in technology are encouraging a relatively free world market and a Global Information Infrastructure for use by developed and developing economies. The volume discusses the challenges posed by these innovations for closing the gap between the information-rich and information-poor. Lessons are included for corporate and individual users as they prepare for the Global Information Infrastructure. Societal impacts of new networks, multimedia, cellular communications, equipment standards, telemedia, digital cash, the Internet, and innovative satellite systems are explored in detail with a view to future developments.

  • Sales Rank: #15993222 in Books
  • Published on: 1995-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .88" w x 6.14" l, 1.56 pounds
  • Binding: Hardcover
  • 380 pages

About the Author
MEHEROO JUSSAWALLA is research associate and economist for the Institute of Culture and Communication of the East-West Center in Honolulu. She is the author of "Information Technology and Global Interdependence" (Greenwood, 1989), "Telecommunication Economics and International Regulatory Policy" (Greenwood, 1986), and" The Cost of Thinking: Primary Information Sectors of Ten Pacific Countries" (1988).

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